Showtime Arabia

Showtime Arabia (now OSN) is the Middle East’s leading pay-TV network. The company approached Proximity for solutions to its growing digital communication strategy in spring 2004, and has grew from strength to strength in its customer relationship management ever since. Showtime came to Proximity in early 2007 with a brief to redesign its website and…

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I’m confounded

Microsoft just launched an interesting little drive to spread the word about Windows Live Messenger 8.1. Yes, I’m just as surprised that they didn’t limit the terms to a build and release number, but the good news is that for every time you begin a conversation with the word “i’m”, they’ll chip in “a portion…

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Dubai World Trade Centre

The Dubai World Trade Centre account was Impact Proximity’s largest, if not most challenging website development project. It involved the analysis and re-development of DWTC’s thirteen websites, in addition to the development of software tools to manage these websites and their associated online marketing campaigns. The key software tools developed in this project include a…

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ADCB

Designed as a part of ADCB’s corporate identity overhaul in August 2004, the original site featured a purpose-built Content Management System developed in classic ASP, with over 150 pages of detailed information on the bank’s services and facilities. The site was redesigned in August 2005 to account for the bank’s rapid expansion. A key feature…

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If Aristotle met Tim and saw Google

Improving user experience, greater availability and more information than ever before – you’d be forgiven for believing that the internet is in its glory days. Yet, three decades after its advent, we still share information the same way we always used to – heaps of data connected by references. Yes, it’s all clickable and yes,…

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Intertwine

Intertwine was originally intended to be Proximity Dubai’s CRM data management platform. The first generation was developed in ASP, and provided customer management, campaign analytics and a centralized data collection platform. It also supported post-campaign activity tracking, real-time data alerts and sophisticated cross-campaign analytics. However, Intertwine soon outgrew itself and a second generation was built…

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Beat the serve

The primary aim of the game was to build public interest in the Dubai ATP Tennis Championships. Built in Flash MX, the game featured a unique 3-dimensional virtual reality engine that was capable of simulating acceleration, gravity and basic drag. User scores and profiles were managed using an ASP and Microsoft SQL Server back-end. Though…

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Email engine

This project was the first phase in a larger project to build a full-fledged extranet for clients and designers and developers to interact, without having to run through client servicing. Developed in ASP and Oracle, the email engine featured powerful email template and user database management tools, discretely hidden behind the simple interface.  

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The making of a microcontroller cluster

The aim of this project was to develop a cost-effective anthropomorphic manipulator and a sensor glove, which would be capable of real-time control and haptic feedback, supported by a distributed computing microcontroller network. It investigates the design and engineering of anthropomorphic joints, force-feedback control systems and microcontroller nodes.

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