With three weeks of meetings, pyramids and snide comments behind me, I’ve come to the conclusion that anyone who has anything complex to say in a brand exercise meeting either hasn’t the faintest clue of what they’re talking about or is trying to mask their own uncertainty. I know this to be true because I…
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Chiquita planted their flag online in Belgium last year, in an effort to save their image after eight executives were framed for dealings with the Colombian paramilitary. While I’ll give them credit for exploring the medium, the question you need to ask yourself is does a brand with an otherwise simple proposition really need to…
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My first words in French. Suffice it to say that the lady at the Metro station smiled quite a bit more than what I’m used to when I speak in Hindi. And if you think that’s laugh, you should’ve heard the operator when I called for a taxi from Gare Aulnay Sous Bois.
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Some of you may have noticed that Google experimented with an alternate search result layout a couple of days ago. For a second there, I thought to myself, that’s a great idea to draw attention to the AdWords which appear on the right-hand-side of each search result page. But if you spent a couple more…
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I read an article in the paper the other day about how Sheryl Crow thinks we’re an “industrious enough people to make it work with only one square per restroom visit”. A Seinfeld rant cut short (and this will come to bite me in a couple of years’ time when we’ve run out of trees),…
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Showtime Arabia (now OSN) is the Middle East’s leading pay-TV network. The company approached Proximity for solutions to its growing digital communication strategy in spring 2004, and has grew from strength to strength in its customer relationship management ever since. Showtime came to Proximity in early 2007 with a brief to redesign its website and…
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The Dubai World Trade Centre account was Impact Proximity’s largest, if not most challenging website development project. It involved the analysis and re-development of DWTC’s thirteen websites, in addition to the development of software tools to manage these websites and their associated online marketing campaigns. The key software tools developed in this project include a…
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Designed as a part of ADCB’s corporate identity overhaul in August 2004, the original site featured a purpose-built Content Management System developed in classic ASP, with over 150 pages of detailed information on the bank’s services and facilities. The site was redesigned in August 2005 to account for the bank’s rapid expansion. A key feature…
Read MoreImproving user experience, greater availability and more information than ever before – you’d be forgiven for believing that the internet is in its glory days. Yet, three decades after its advent, we still share information the same way we always used to – heaps of data connected by references. Yes, it’s all clickable and yes,…
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Intertwine was originally intended to be Proximity Dubai’s CRM data management platform. The first generation was developed in ASP, and provided customer management, campaign analytics and a centralized data collection platform. It also supported post-campaign activity tracking, real-time data alerts and sophisticated cross-campaign analytics. However, Intertwine
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Albert Dias 