The other Burj Khalifa

You may have heard of the 828 meter tall Burj Khalifa that stands in Downtown Dubai, but what you probably haven’t heard of is a freshly veneered jaliboot that goes by the same name just a few kilometers due west. I happened to be strolling through Dubai’s Jumeirah beach when I came across this magnificent…

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Branding musafir.com

Musafir.com was founded in August 2007 and branded over a three month period from December 2007 to February 2008. Although some brands begin by identifying their structure and then hunt for a name that fits the profile, we jumped right into word formation exercises. I began by running through a list of every possible combination…

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Screen-frei-days

Anyone who knows me well will tell you that I ought to have had my photograph pasted alongside the entry for ‘workaholic’ in the Oxford dictionary years ago. We compete with our classmates as children, burn midnight oil trying to outwit entire campuses as teenagers and bask in the glory of eighteen Watt fluorescent tubes…

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Mangalorean Kingfish curry

Fish curries have always been my Everest. It’s easy to crack a tandoori Chicken because there are a dozen recipes out there and you can always buy a powder off the shelf if you’re lazy. However, when it comes to Mangalorean fish curries, the best recipes are often locked away in tattered Konkani cookbooks or…

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Viva la revolución

Change is never easy. The rights we take for granted today were sown by people who believed in their cause so passionately that they would huddle under the shimmer of moonlight at risk of life and limb to bring about change. Of course, things have come a long way since then. First there was email,…

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Dot com ransom

When wine.com and business.com sold for a record-breaking $2.9 and $7.5 million, respectively, at the height of the dot-com bubble, a growing number of people saw an investment opportunity which we’ve come to know as cybersquatting. In fact, a brand-jacking report released by MarkMonitor this spring shows that the practice has grown by approximately 40%…

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Family name etymology

In most parts of North India, you’ll come across some interesting family names which have roots dating back to their first ancestors’ professions, such as Screwvala, which literally means screw vendor. However, back down in South India, I was content with the fact that our names didn’t mean much; or at least that’s what I…

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