All articles filed in Musafir.com

It was the twenty eighth of February, 2005. Two enterprising men in their twenties met in the city of Sharjah in the United Arab Emirates to start a business together. The first, Sheikh Mohammed Al Thani, was an intrepid Emirati adventurer, who would later go on to conquer Mt Everest and complete the grueling Seven…

Have you heard the estimate about how much money Amazon could stand to lose if it were just a second slower? 1.6 billion dollars – that’s the number. It’s been echoed at numerous e-commerce conference since 2012, yet the race to improve search speeds in travel hasn’t even begun. The problem isn’t the lack of…

A few weeks ago, I was invited to speak at the Sabre Connect conference about how OTAs are evolving in the Middle East. The region has come a long way from single digit OTA market share to a potential $15bn segment in just a decade; however, it still lags behind the rest of the world…

Musafir.com was founded in August 2007 and branded over a three month period from December 2007 to February 2008. Although some brands begin by identifying their structure and then hunt for a name that fits the profile, we jumped right into word formation exercises. I began by running through a list of every possible combination…