OTAs of the future

A few weeks ago, I was invited to speak at the Sabre Connect conference about how OTAs are evolving in the Middle East. The region has come a long way from single digit OTA market share to a potential $15bn segment in just a decade; however, it still lags behind the rest of the world…

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Branding musafir.com

Musafir.com was founded in August 2007 and branded over a three month period from December 2007 to February 2008. Although some brands begin by identifying their structure and then hunt for a name that fits the profile, we jumped right into word formation exercises. I began by running through a list of every possible combination…

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Showtime Arabia

Showtime Arabia (now OSN) is the Middle East’s leading pay-TV network. The company approached Proximity for solutions to its growing digital communication strategy in spring 2004, and has grew from strength to strength in its customer relationship management ever since. Showtime came to Proximity in early 2007 with a brief to redesign its website and…

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Dubai World Trade Centre

The Dubai World Trade Centre account was Impact Proximity’s largest, if not most challenging website development project. It involved the analysis and re-development of DWTC’s thirteen websites, in addition to the development of software tools to manage these websites and their associated online marketing campaigns. The key software tools developed in this project include a…

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ADCB

Designed as a part of ADCB’s corporate identity overhaul in August 2004, the original site featured a purpose-built Content Management System developed in classic ASP, with over 150 pages of detailed information on the bank’s services and facilities. The site was redesigned in August 2005 to account for the bank’s rapid expansion. A key feature…

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Intertwine

Intertwine was originally intended to be Proximity Dubai’s CRM data management platform. The first generation was developed in ASP, and provided customer management, campaign analytics and a centralized data collection platform. It also supported post-campaign activity tracking, real-time data alerts and sophisticated cross-campaign analytics. However, Intertwine soon outgrew itself and a second generation was built…

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Beat the serve

The primary aim of the game was to build public interest in the Dubai ATP Tennis Championships. Built in Flash MX, the game featured a unique 3-dimensional virtual reality engine that was capable of simulating acceleration, gravity and basic drag. User scores and profiles were managed using an ASP and Microsoft SQL Server back-end. Though…

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Email engine

This project was the first phase in a larger project to build a full-fledged extranet for clients and designers and developers to interact, without having to run through client servicing. Developed in ASP and Oracle, the email engine featured powerful email template and user database management tools, discretely hidden behind the simple interface.  

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