OTAs of the future

A few weeks ago, I was invited to speak at the Sabre Connect conference about how OTAs are evolving in the Middle East. The region has come a long way from single digit OTA market share to a potential $15bn segment in just a decade; however, it still lags behind the rest of the world…

Read More

Branding musafir.com

Musafir.com was founded in August 2007 and branded over a three month period from December 2007 to February 2008. Although some brands begin by identifying their structure and then hunt for a name that fits the profile, we jumped right into word formation exercises. I began by running through a list of every possible combination…

Read More

Showtime Arabia

Showtime Arabia (now OSN) is the Middle East’s leading pay-TV network. The company approached Proximity for solutions to its growing digital communication strategy in spring 2004, and has grew from strength to strength in its customer relationship management ever since. Showtime came to Proximity in early 2007 with a brief to redesign its website and…

Read More

Dubai World Trade Centre

The Dubai World Trade Centre account was Impact Proximity’s largest, if not most challenging website development project. It involved the analysis and re-development of DWTC’s thirteen websites, in addition to the development of software tools to manage these websites and their associated online marketing campaigns. The key software tools developed in this project include a…

Read More

ADCB

Designed as a part of ADCB’s corporate identity overhaul in August 2004, the original site featured a purpose-built Content Management System developed in classic ASP, with over 150 pages of detailed information on the bank’s services and facilities. The site was redesigned in August 2005 to account for the bank’s rapid expansion. A key feature…

Read More