Last Monday, a father inadvertently left his 23-month-old son in Vancouver airport; a story which should remind you of Home Alone 2. No, the son didn’t thwart a midnight heist of Duncan’s Toy Chest, but nonetheless, Air Canada generously offered to fly the father all the way back from Winnipeg and to Vancouver again, which,…
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For those of you who’ve pulled dusty Merriam and Webster out of the closet, the title’s German for “inspired”; and no, you’re not going to receive a Zertifikat Deutsch for guessing that anytime soon. I simply reckoned that if Audi could be brave enough to push “vorsprung durch technik” around the world, they must have…
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Even as children back in grade six, we knew there was something special about the swoosh or those three stripes we found on our desks. They were brands that inspired. Brands that inspired you to make every last segment of pencil lead count, as your chemistry teacher turned to the periodic table on page 345.
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They say there’s nothing like a bit of free publicity, and what better way than to invite a comedian (slash) filmmaker of CNN repute to live in your apartment while his house is being fumigated? Well, that’s exactly what an IKEA store in New Jersey did. In return, your guest gets to play laser tag…
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I thought I’d run out of things to write about this weekend – that is until Etisalat came along. With two long-drawn IVR telephone calls behind me, I’d finally managed to set up my E4ME account, only to receive this SMS.
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The freehold, properties and classifieds sections alone accounted for an average of 330 half-size pages from Sunday to Thursday last week. If you factor in their circulation base of 103,163 and for argument’s sake, assume that half of those people have no means of looking up these listings on the internet, you end up with…
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Chiquita planted their flag online in Belgium last year, in an effort to save their image after eight executives were framed for dealings with the Colombian paramilitary. While I’ll give them credit for exploring the medium, the question you need to ask yourself is does a brand with an otherwise simple proposition really need to…
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With three weeks of meetings, pyramids and snide comments behind me, I’ve come to the conclusion that anyone who has anything complex to say in a brand exercise meeting either hasn’t the faintest clue of what they’re talking about or is trying to mask their own uncertainty. I know this to be true because I…
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My first words in French. Suffice it to say that the lady at the Metro station smiled quite a bit more than what I’m used to when I speak in Hindi. And if you think that’s laugh, you should’ve heard the operator when I called for a taxi from Gare Aulnay Sous Bois.
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Some of you may have noticed that Google experimented with an alternate search result layout a couple of days ago. For a second there, I thought to myself, that’s a great idea to draw attention to the AdWords which appear on the right-hand-side of each search result page. But if you spent a couple more…
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Albert Dias 