They say there’s nothing like a bit of free publicity, and what better way than to invite a comedian (slash) filmmaker of CNN repute to live in your apartment while his house is being fumigated? Well, that’s exactly what an IKEA store in New Jersey did. In return, your guest gets to play laser tag…
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The freehold, properties and classifieds sections alone accounted for an average of 330 half-size pages from Sunday to Thursday last week. If you factor in their circulation base of 103,163 and for argument’s sake, assume that half of those people have no means of looking up these listings on the internet, you end up with…
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Chiquita planted their flag online in Belgium last year, in an effort to save their image after eight executives were framed for dealings with the Colombian paramilitary. While I’ll give them credit for exploring the medium, the question you need to ask yourself is does a brand with an otherwise simple proposition really need to…
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With three weeks of meetings, pyramids and snide comments behind me, I’ve come to the conclusion that anyone who has anything complex to say in a brand exercise meeting either hasn’t the faintest clue of what they’re talking about or is trying to mask their own uncertainty. I know this to be true because I…
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My first words in French. Suffice it to say that the lady at the Metro station smiled quite a bit more than what I’m used to when I speak in Hindi. And if you think that’s laugh, you should’ve heard the operator when I called for a taxi from Gare Aulnay Sous Bois.
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Some of you may have noticed that Google experimented with an alternate search result layout a couple of days ago. For a second there, I thought to myself, that’s a great idea to draw attention to the AdWords which appear on the right-hand-side of each search result page. But if you spent a couple more…
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I read an article in the paper the other day about how Sheryl Crow thinks we’re an “industrious enough people to make it work with only one square per restroom visit”. A Seinfeld rant cut short (and this will come to bite me in a couple of years’ time when we’ve run out of trees),…
Read MoreImproving user experience, greater availability and more information than ever before – you’d be forgiven for believing that the internet is in its glory days. Yet, three decades after its advent, we still share information the same way we always used to – heaps of data connected by references. Yes, it’s all clickable and yes,…
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Albert Dias 