What would you do

Last Monday, a father inadvertently left his 23-month-old son in Vancouver airport; a story which should remind you of Home Alone 2. No, the son didn’t thwart a midnight heist of Duncan’s Toy Chest, but nonetheless, Air Canada generously offered to fly the father all the way back from Winnipeg and to Vancouver again, which,…

Read More

Inspiriert

For those of you who’ve pulled dusty Merriam and Webster out of the closet, the title’s German for “inspired”; and no, you’re not going to receive a Zertifikat Deutsch for guessing that anytime soon. I simply reckoned that if Audi could be brave enough to push “vorsprung durch technik” around the world, they must have…

Read More

The incredible Brandini 2

Even as children back in grade six, we knew there was something special about the swoosh or those three stripes we found on our desks. They were brands that inspired. Brands that inspired you to make every last segment of pencil lead count, as your chemistry teacher turned to the periodic table on page 345.

Read More

406 acres of trees

The freehold, properties and classifieds sections alone accounted for an average of 330 half-size pages from Sunday to Thursday last week. If you factor in their circulation base of 103,163 and for argument’s sake, assume that half of those people have no means of looking up these listings on the internet, you end up with…

Read More

Simple

Chiquita planted their flag online in Belgium last year, in an effort to save their image after eight executives were framed for dealings with the Colombian paramilitary. While I’ll give them credit for exploring the medium, the question you need to ask yourself is does a brand with an otherwise simple proposition really need to…

Read More

The incredible Brandini 1

With three weeks of meetings, pyramids and snide comments behind me, I’ve come to the conclusion that anyone who has anything complex to say in a brand exercise meeting either hasn’t the faintest clue of what they’re talking about or is trying to mask their own uncertainty. I know this to be true because I…

Read More

Clutterphobia

Some of you may have noticed that Google experimented with an alternate search result layout a couple of days ago. For a second there, I thought to myself, that’s a great idea to draw attention to the AdWords which appear on the right-hand-side of each search result page. But if you spent a couple more…

Read More