All articles filed in Marketing

Even as children back in grade six, we knew there was something special about the swoosh or those three stripes we found on our desks. They were brands that inspired. Brands that inspired you to make every last segment of pencil lead count, as your chemistry teacher turned to the periodic table on page 345.

With three weeks of meetings, pyramids and snide comments behind me, I’ve come to the conclusion that anyone who has anything complex to say in a brand exercise meeting either hasn’t the faintest clue of what they’re talking about or is trying to mask their own uncertainty. I know this to be true because I…