The incredible Brandini 2

Even as children back in grade six, we knew there was something special about the swoosh or those three stripes we found on our desks. They were brands that inspired. Brands that inspired you to make every last segment of pencil lead count, as your chemistry teacher turned to the periodic table on page 345.

Read More

The incredible Brandini 1

With three weeks of meetings, pyramids and snide comments behind me, I’ve come to the conclusion that anyone who has anything complex to say in a brand exercise meeting either hasn’t the faintest clue of what they’re talking about or is trying to mask their own uncertainty. I know this to be true because I…

Read More

I’m confounded

Microsoft just launched an interesting little drive to spread the word about Windows Live Messenger 8.1. Yes, I’m just as surprised that they didn’t limit the terms to a build and release number, but the good news is that for every time you begin a conversation with the word “i’m”, they’ll chip in “a portion…

Read More