All articles filed in Advertising

They say there’s nothing like a bit of free publicity, and what better way than to invite a comedian (slash) filmmaker of CNN repute to live in your apartment while his house is being fumigated? Well, that’s exactly what an IKEA store in New Jersey did. In return, your guest gets to play laser tag…

Chiquita planted their flag online in Belgium last year, in an effort to save their image after eight executives were framed for dealings with the Colombian paramilitary. While I’ll give them credit for exploring the medium, the question you need to ask yourself is does a brand with an otherwise simple proposition really need to…