Change is never easy. The rights we take for granted today were sown by people who believed in their cause so passionately that they would huddle under the shimmer of moonlight at risk of life and limb to bring about change. Of course, things have come a long way since then. First there was email, then blogs and now micro blogs.
I’ve been on email since 1997 and written this blog since 2006, but I have to admit that I’ve never quite felt as empowered to build support for change as I have since I began tweeting earlier this month. If you don’t believe me, start by asking yourself a simple question – how many times have you wanted to drop an anvil on your computer in frustration or go out on to the streets in protest, but just couldn’t convince yourself or couldn’t, period?
Those are the exact questions the people of Iran and the Email Standards Project asked themselves this month – and they did something about it. By encouraging people to voice their opinions on twitter, these two campaigns successfully built support for change. In fact, you too can join the revolution by simply tweeting about something you’re passionate about. For example, you can start by telling Microsoft to fix Outlook 2010 before it’s too late or wake up to find all those great looking emails charred in your mailbox in 2011.