The Dubai World Trade Centre account was Impact Proximity’s largest, if not most challenging website development project. It involved the analysis and re-development of DWTC’s thirteen websites, in addition to the development of software tools to manage these websites and their associated online marketing campaigns.

The key software tools developed in this project include a Content Management System, an Ad Server and an Email Engine. Enhancements include measures to enforce online data privacy in a country with poor data legislation, the achievement of WAI AAA Accessiblity standards across all websites and the implementation of mobile content accessibility.