Intertwine was originally intended to be Proximity Dubai’s CRM data management platform. The first generation was developed in ASP, and provided customer management, campaign analytics and a centralized data collection platform. It also supported post-campaign activity tracking, real-time data alerts and sophisticated cross-campaign analytics.

However, Intertwine soon outgrew itself and a second generation was built as a complete digital communications suite in our .NET lab with website content management, online advertising and email marketing modules. The platform was used to power several leading websites such as the Dubai World Trade Center’s exhibitions, Showtime Arabia and several others that Proximity Dubai has developed since then.

Download a sample report from the first generation