Gamma matters

The eighties were a simpler time. Publishers were happy if their typewriters came with eraser ribbons and users were thrilled if the text on their monitors appeared in white. However, with the advent of the Internet in the late nineties, publishers were forced to prepare their content for constantly changing browsers, ever increasing screen resolutions…

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The street that time forgot

When people think of Dubai, the first things that usually come to mind are the tallest, the largest or even the smallest. Yet nestled between the superlatives and the pre-fabricated wind towers that remind the city of its humble beginnings, is a street that time forgot. The cabbage-patched street runs right through the heart of…

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The other Burj Khalifa

You may have heard of the 828 meter tall Burj Khalifa that stands in Downtown Dubai, but what you probably haven’t heard of is a freshly veneered jaliboot that goes by the same name just a few kilometers due west. I happened to be strolling through Dubai’s Jumeirah beach when I came across this magnificent…

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Branding musafir.com

Musafir.com was founded in August 2007 and branded over a three month period from December 2007 to February 2008. Although some brands begin by identifying their structure and then hunt for a name that fits the profile, we jumped right into word formation exercises. I began by running through a list of every possible combination…

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Screen-frei-days

Anyone who knows me well will tell you that I ought to have had my photograph pasted alongside the entry for ‘workaholic’ in the Oxford dictionary years ago. We compete with our classmates as children, burn midnight oil trying to outwit entire campuses as teenagers and bask in the glory of eighteen Watt fluorescent tubes…

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